Academic Medical Education (AME) operates on a global scale, delivering medical education in crucial fields such as infectious diseases, oncology, and virology. AME recognised the need to enhance their website's user experience.
Their existing platform fell short in meeting the expectations of their diverse audience, necessitating a revamp to prioritise mobile accessibility — 80% of their traffic originates from mobile devices — and streamline user interactions.
The primary challenge laid in crafting a solution that could balance usability with comprehensive access to critical information and services.

The initial focus centred on refining the homepage to establish a smoother user flow through precise design iterations.
This involved adjustments to typography, spacing, and visual hierarchy, alongside enhancements in photography and color schemes. By eliminating redundancies and optimising the search functionality with advanced filtering options and personalised recommendations, the redesigned website presents a more intuitive navigation experience.
An additional site’s enhanced functionality concerns the account page, which was developed to cater to user needs, providing access to saved items, event histories, and payment details.
The outcome is a user-friendly platform that presents vital information in an organised and visually appealing manner, ensuring a smooth user journey for visitors navigating the AME website.